When introducing a new product to the market that your potential customers arent yet familiar with, its only natural for them to have questions and concerns. /Font << Keep track of daily, weekly, and monthly communications to help implement your product launch plan successfully. This new product launch template breaks down your plan into sections ranging from pre-launch analysis to post-launch review. /StructParents 31 /F6 86 0 R >> 18 0 obj /Contents 129 0 R >> /Type /Group /F11 137 0 R >> What are you planning to achieve in terms of total signups, purchases, or whatever else your target KPI is?. @r . 9 Hq $q qiT\~]x"}vC? /Tabs /S List the success metrics and KPIs (key performance indicators) for measuring your product's post-launch performance. Product Excellence - McKinsey & Company /Parent 2 0 R /Parent 2 0 R 10 0 obj Include the factors that give your product advantages or disadvantages over competitors. In this part of our guide, were going to show you the steps for creating a high-quality product launch presentation. 35 0 obj /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /Parent 2 0 R >> /Type /Page /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /F9 106 0 R /Type /Group 1306 0 R 494 0 R] 586 0 R 587 0 R 588 0 R 589 0 R] But equally important is to present that data in a lucid format. /Type /Group /S /Transparency /Resources << Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. Brainstorm pre-launch ideas as well as launch strategy with the help of this fully-editable template. /Contents 134 0 R In this step, you should sit down with your team and work together (maybe try a group brainstorming session) to develop more ideas. >> 51 [1185 0 R 1186 0 R 1187 0 R 1188 0 R 1189 0 R 1190 0 R 1191 0 R] They brought to the table a pitch that investors couldnt say no to, in which they let their data gain trust from the audience. Access eLearning, Instructor-led training, and certification. Product launching process ppt powerpoint presentation infographics styles cpb. 537 0 355 399 347 537 473 745 0 474] It is also the start of a new product cycle if it is an innovation, the revival of a product cycle which appears to have levelled off, or just From product specification to advertisement strategy, this modern deck will cover everything you need. Digitalization and new product launch are two important topics which have been proved to have large input on companies' success. /Type /Page /Contents 84 0 R /Contents 167 0 R Feel free to add product snapshots in the presentation to get the team members on the same page. /Parent 2 0 R Use icons with bold titles and give life to your presentation. /Subtype /TrueType There was nothing else on stage (except for Musk) and all eyes were on the new Roadster. /F6 86 0 R dO?jO\6>H!. /CS /DeviceRGB 1342 0 R 632 0 R 633 0 R 634 0 R 635 0 R 636 0 R 637 0 R 638 0 R 639 0 R 640 0 R /S /Transparency /Type /Group /ExtGState << 15 0 R 16 0 R 17 0 R 18 0 R 19 0 R 20 0 R 21 0 R 22 0 R 23 0 R 24 0 R 1 NEW PRODUCT LAUNCH STRATEGIES AND ORGANIZATIONAL BRAND AWARENESS: SURVEY OF SKOL LAGER LAUNCH IN SKOL BREWERY COMPANY LTD Article Full-text available Jan 2023 Mbonigaba Celestin Jean. endobj 0 0 0 0 0 0 0 0 0 0 >> Now that youve covered what your product is all about, its time to explain who its for. << 765 0 R 766 0 R 766 0 R 766 0 R 767 0 R 768 0 R 768 0 R 768 0 R 769 0 R 770 0 R 469 469 469 0 0 0 260 0 0 0 /Tabs /S /Parent 2 0 R Free Google Slides theme and PowerPoint template . /F3 68 0 R Share the packaging strategy with team and board members and introduce the successful packaging idea. /ExtGState << Collaborative Work Management Tools, Q4 2022, Strategic Portfolio Management Tools, Q4 2020. >> /Type /Font /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] 683 0 R 683 0 R 683 0 R 683 0 R 683 0 R 683 0 R 683 0 R 683 0 R 683 0 R 683 0 R >> 23 0 obj /F1 66 0 R /F1 66 0 R /Image212 174 0 R /F1 66 0 R 68 0 obj >> That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] 552 552 344 417 313 552 458 708 500 469 0 0 0 0 0 0 0 0 0 0 /F3 68 0 R Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. /F1 66 0 R /Parent 2 0 R 51 0 obj endobj Links to such Third Party Materials are for your convenience and does not constitute an endorsement of such Third Party Materials. Whether its to make a certain process easier for users or help save time on something, its vital for every product to have a reason why people will use or buy it. 861 0 R 862 0 R 863 0 R 864 0 R 865 0 R 866 0 R 867 0 R 868 0 R 869 0 R 870 0 R >> You can define your goals based on who your audience members are and the purposes of your product presentation. /StructParents 41 /Type /Page Connect everyone on one collaborative platform. /XObject << In the second case, you can describe your target audience in detail and who your ideal customers are. Structure is key to an unbeatable product launch strategy. /Contents 171 0 R >> 0 0 0 656 677 677 781 708 615 729 /Group << /CS /DeviceRGB >> /StructParents 52 /Parent 2 0 R /F6 86 0 R Launch plans are useful for aligning the entire organization around what you will be delivering, when, and why it matters. 47 [1160 0 R 1161 0 R 1162 0 R 1163 0 R 1164 0 R] /F1 66 0 R /Worksheet /Part endobj /CS /DeviceRGB >> /Parent 2 0 R Utilize this product realease presentation template to Create an engaging online presentation to make the audience learn your new product in depth.. . << /CS /DeviceRGB /Tabs /S 849 0 R] Find a partner or join our award-winning program. 45 0 R 46 0 R 47 0 R 48 0 R 49 0 R 50 0 R 51 0 R 52 0 R 53 0 R 54 0 R 16 [662 0 R 663 0 R 664 0 R 665 0 R 666 0 R 667 0 R] /Resources << /F6 86 0 R 731 0 R 731 0 R 731 0 R 731 0 R 731 0 R 731 0 R 731 0 R 731 0 R 731 0 R 731 0 R >> >> /F3 68 0 R 661 0 R] /F3 68 0 R /F4 80 0 R 15 [651 0 R 652 0 R 653 0 R 654 0 R 655 0 R 656 0 R 657 0 R 658 0 R 659 0 R 660 0 R A good place to start a product launch presentation is with the overall objective. /Image91 115 0 R /Font << >> 638 0 R 639 0 R 640 0 R] 838 0 R 839 0 R 840 0 R 841 0 R 842 0 R 843 0 R 844 0 R 1349 0 R 849 0 R 850 0 R New Product Launch Presentation Slide Are you ready to launch your new product with a professional presentation? /Resources << The roadmap divides business quarters into months, and also includes milestone markers to which you can add key dates. 526 0 R 527 0 R 528 0 R 529 0 R 530 0 R 531 0 R 532 0 R 533 0 R 534 0 R 535 0 R Use this template to provide stakeholders with a quick but comprehensive update on the progress of your launch plan. >> 960 0 R 961 0 R 962 0 R 963 0 R 963 0 R 963 0 R 963 0 R 964 0 R 965 0 R 965 0 R /F4 80 0 R endobj Deploy our professionally-designed template and manipulate the data charts to speak your mind clearly and precisely. << /F4 80 0 R /S /Transparency 782 0 R 783 0 R 784 0 R 784 0 R 784 0 R 785 0 R 786 0 R 786 0 R 786 0 R 787 0 R Before you end the presentation, its a good idea to also cover your objectives. >> >> Use creative shapes and arrange them in the order you wish. Strategize with panache by using this product launch template. /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] Takeaway: Give your product a lot of spotlights (literally) and make good use of effects. /Font << /Group << /StructParents 46 This can play a key role in determining the success of your launch, since the more people learn about it, the better. Innovative graphics will fuel the excitement of your team as well. 39 0 obj If you cant come up with any of these, dont try too hard, just keep it short and sweet. /F4 80 0 R /Resources << A great start can boost your confidence to nail the rest of your presentation. /Type /Group /Type /Group /S /Transparency >> /Parent 2 0 R /Resources << >> 49 [1170 0 R 1171 0 R 1172 0 R 1173 0 R 1174 0 R 1175 0 R 1176 0 R 1177 0 R] 2) Prioritise your audience's needs. Slide 1 of 5. /F3 68 0 R /Type /Group 1 0 obj 18 [669 0 R 670 0 R 671 0 R 672 0 R 673 0 R 674 0 R 675 0 R 676 0 R 677 0 R 678 0 R Product Launch Press Release Template - PDF Templates - Jotform /Type /Font endobj /Subtype /TrueType >> /GS7 72 0 R Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers. >> One of those is the product presentation, which youll have to create and present both in-house as well as to the public. /Type /Group /F1 66 0 R << 2 0 obj /Font << /Image93 116 0 R /F5 82 0 R /F6 86 0 R Add your product agenda and key highlights. However, as patients delay care due to the COVID-19 pandemic, the pool of new patients that may have benefited from being treated with a new product is . /Font << The template provides slides for the early planning phase, sales information, marketing tasks, social media strategy, and product release details. It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field its in. Looking for more PowerPoint alternatives? endobj /Font << You can even add photos of every team member to make the presentation more personalized. New Product Launch: The Perfect Marketing Plan (With Examples) - CXL Success metrics 881 0 R 882 0 R 883 0 R 1350 0 R 890 0 R 891 0 R 892 0 R 893 0 R 894 0 R 895 0 R /StructParents 6 /Image83 111 0 R 1028 0 R 1029 0 R 1030 0 R 1031 0 R 1032 0 R 1033 0 R 1034 0 R 1035 0 R] /F6 86 0 R Bringing a product to the market requires careful planning, good timing and hard work. /StructParents 10 /Resources << 1070 0 R 1070 0 R 1070 0 R 1071 0 R 1072 0 R 1073 0 R 1074 0 R 1074 0 R 1074 0 R 1075 0 R /Font << /Marked true /Tabs /S 196 0 R 197 0 R 198 0 R 199 0 R 200 0 R 201 0 R 202 0 R 203 0 R 204 0 R 205 0 R /Tabs /S endobj /S /Transparency 0 267 0 0 0 0 0 0 532 0 >> endobj >> The goal is to make sure that everyone inside the company, your partners and target customers know about your new product. 247 0 R 248 0 R] 0 667 219 313 219 500 469 469 469 469 No need to fidget with white slides and think about color schemes and such. /StructParents 9 Think of it as an overview of your entire launch plan that'll help people understand what its all about in a few simple slides. 8 0 obj /Parent 2 0 R >> /F1 66 0 R 685 0 R 685 0 R 685 0 R 685 0 R 685 0 R 685 0 R 685 0 R 685 0 R 685 0 R 685 0 R 237 0 R 238 0 R 239 0 R 240 0 R 241 0 R 242 0 R 243 0 R 244 0 R 245 0 R 246 0 R This way, they will know how to follow better and not miss any important points. /F4 80 0 R endobj 62 0 obj Pricing 11. Going back to the first example we used from Airbnbs pre-launch presentation, we can see that one of the slides is dedicated to briefly explaining how the product works in three steps. /Type /Font << 446 0 R 1336 0 R 459 0 R 1337 0 R 1338 0 R 484 0 R 1339 0 R 487 0 R 488 0 R 489 0 R /Resources << This way, they can further work with our customers and maintain customer loyalty. 685 0 R 685 0 R 685 0 R 685 0 R 685 0 R] endobj 14. /MediaBox [0 0 595.32 841.92] A successful product launch not only needs unique ideas but also coordination among team members. /Resources << results. New Product Launch Presentation | Free Template Download It is the culmination of all the effort and thought that has gone before. /F3 68 0 R >> /Image178 157 0 R >> Thats why you should give the audience something to look at, and maybe interact with, in order to liven up the room. Inspiration guaranteed! << Heres the SMART goal for this product presentation: Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts. /CS /DeviceRGB Whether you're presenting to investors, retailers, prospects or marketers, put yourself in their shoes and make sure you include everything they need to know. After all - as we said earlier - this is about something that's new to the market, so you need to describe things like: So that your audience can understand what its all about and whether its a good fit for them. >> A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. >> In other words, it is adding a new product in the existing product line of the company. /F9 106 0 R This makes it clear that one of the purposes of a product launch presentation is answering questions and addressing concerns. 359 0 R 360 0 R 361 0 R 362 0 R 363 0 R 364 0 R 365 0 R 366 0 R 367 0 R 368 0 R Look at the following slide from Mints pre-launch presentation, when the personal financial management company was still a startup idea. >> PDF CHAPTER 7 Product Launch and Evaluation - NZIFST 689 0 R 690 0 R 691 0 R 692 0 R 249 0 R 250 0 R 251 0 R 252 0 R 253 0 R 254 0 R /Image120 130 0 R 17 0 obj 9 0 obj /Type /Group 1357 0 R 1194 0 R 1195 0 R 1196 0 R 1197 0 R 1198 0 R 1199 0 R 1200 0 R 1201 0 R 1202 0 R >> /S /Transparency Source. This will determine whether theres enough demand for what you offer. 26 [734 0 R 735 0 R 736 0 R 737 0 R 738 0 R 739 0 R 740 0 R] Make your products features stand out with innovative designs and inform your team members how its different from your competitors. /F4 80 0 R Ensure your new product presentation clarifies the why, what, and how behind its launch strategy. /Subtype /Image /Footer /Sect /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] endobj 24 [720 0 R 721 0 R 722 0 R 723 0 R 724 0 R 725 0 R] /F1 66 0 R endobj /F1 66 0 R puzzle slide, you can search for the word puzzles and then select 4 Stages here. New Product Launch PowerPoint Template and Google Slides Free Investors Pitch Deck PowerPoint Templates to Raise Funds for Your Start-up! >> Channel management. 965 0 R 966 0 R 967 0 R 967 0 R 967 0 R 967 0 R 968 0 R 969 0 R 969 0 R 969 0 R >> /F1 66 0 R /GS8 73 0 R /Font << /StructParents 36 /StructParents 34 /Type /Page /Subtype /Type1 endobj /MediaBox [0 0 595.32 841.92] /S /Transparency Use the status column to track progress and highlight delays. >> 1182 0 R 1183 0 R 1184 0 R 1185 0 R 1186 0 R 1187 0 R 1188 0 R 1189 0 R 1190 0 R 1191 0 R endobj 39 [893 0 R 894 0 R 895 0 R 896 0 R 897 0 R 898 0 R 899 0 R 900 0 R 901 0 R 901 0 R /MediaBox [0 0 595.32 841.92] Do share your feedback with us :-). /StructParents 17 /CS /DeviceRGB In fact, more THE BLUEPRINT OF MODERN PRODUCT LAUNCH MARKETING than 95 percent of new products launched by established companies each year fail, according to an AcuPoll study. /MediaBox [0 0 595.32 841.92] << 28 [751 0 R 752 0 R 753 0 R 754 0 R 755 0 R 756 0 R 757 0 R 758 0 R 759 0 R 759 0 R If youre looking for answers to these questions, youre in the right place. /MediaBox [0 0 595.32 841.92] /F1 66 0 R For instance, heres a slide from Ubers first presentation. Shine the spotlight on the customer profile and crucial metrics in your product launch presentation with this template. We have some real-life examples for you too! /GS8 73 0 R >> Remember to highlight the most important benefits that it can bring and how it helps people solve their problems. /Contents 151 0 R That simple sentence hinted at the Macbook Air and immediately caught everyones attention. >> /Group << endobj 413 0 R 1329 0 R 426 0 R 1330 0 R 1331 0 R 1332 0 R 1333 0 R 1334 0 R 1335 0 R 445 0 R Vision Sit tight, well walk you through everything in the simplest way possible to get you prepared. For example, the Tinder pitch deck and Teslas Roadster launch are both fascinating product presentations used in different ways. List the key steps in your product launch roadmap and the overall timeframe. This PowerPoint template is designed with a modern look and professional features to help you make a lasting impression. /Contents 145 0 R Lastly, if you feel like you need some extra help in keeping track of everything that needs to be done, dont hesitate to use our product launch checklist.
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